The owner, Gary, has been in the business for the past 5 years. He approached SponsoredLinx wanting to generate consistent traffic to their website and increase the number of enquiries while maintaining the quality of their leads. After consultation of their digital needs and goals, it was decided that a combined channel approach of both Google Ads and SEO strategies would be most effective in reaching their goals.

Before partnering with us, Optitec already had a niche selection of well- ranking keywords. Building on this foundation, SponsoredLinX assisted to expand on this by identifying their gap keywords – longer phrase keywords that offered less competition but still plenty of potential and forming a strategy around improving the ranking for these. In junction with this, it was identified that Gary closed more sales after being able to personally speak to his customers and a call-only Google Ads campaign was launched. This tactic has increased their sales dramatically as it now gave Optitec the chance to talk directly to potential customers, rather than just relying on online information. Through our Google Ads and SEO campaign rollouts, SponsoredLinX and Optitec have not only increased the traffic on their website subsequently increasing their exposure, but also increased their overall sales.