Imagine Google sending you an AdWords bill that is three times what you were planning on spending for the month on your pay-per-click advertising campaign? Unfortunately this is a terrifying reality for some small businesses due to click fraud. Click fraud is a deceptive and dirty technique that can end up costing companies and entrepreneurs thousands of dollars and their online reputations.
In most cases, click fraud involves the over clicking of your PPC ad by a competitor in the hope that you’ll freak out due to bill-shock and stop running PPC ads. Whilst you can’t completely eliminate the risk of click fraud. You can, however, take steps to help reduce the chance of it happening.
PPC advertising is a very important part of online marketing. Therefore it is important to regularly check these things so it’s less likely that click fraud will happen to you.
