For many small to medium business owners, finding new and effective strategies to help achieve your business goals can be hard work. Fortunately, Google have launched a new frontier to help make life easier – the AdWords Marketing Goals website!
Announced on November 3rd, Google’s new AdWords website will aim to help business owners put their goals ‘front and center;’ all while discovering more about the latest ad innovations, and the types of ads that will best help you accomplish your goals.
“For example, if you’re a multi-channel retailer driving foot traffic into your store, learn about Google solutions like ads with store directions that can help people find your nearest business location,” Google said in a blog post.
“Or if you just launched a new app and want to make sure the right people discover it, you can find best practices to get more high-value users to engage with your app. You can also draw inspiration from businesses like GrubHub that ran ads to connect with customers the moment they’re searching for new apps in the Google Play store.”
As well as including plenty of advice on all things AdWords, users can gain inspiration from ‘marketing tools’ (such as Google Customer Match) and the success stories of other small businesses.
Google have revealed plans to continue adding content to the site, and at present, are looking for feedback on what users like best, or think could be better. So if you’ve got some tips for other content or marketing goals you’d like to see, be sure to let them know!
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